Last updated: June 17, 2026
This Privacy Policy explains how Halfway UP LLC (“Swordis,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit https://swordis.com (the “Website”) or purchase from us.
1. Who we are (data controller)
The data controller responsible for your personal information is:
Halfway UP LLC (a Wyoming, USA limited liability company), operating swordis.com Address: 30 N Gould St Ste N Sheridan, WY 82801 Phone: +1 509) 768-2249 Email: Use our contact form
EU/UK Representative (Art. 27 GDPR / UK GDPR): EU and UK residents may contact our representative directly on any data-protection matter.
2. The personal information we collect
- Information you provide: name, billing and shipping address, email, phone number, date of birth (for age verification), order contents, and any messages you send us.
- Payment information: processed by our payment processor (see Section 5). We do not store full card numbers on our servers.
- Information collected automatically: IP address, device and browser type, pages viewed, referring URLs, and similar usage data, collected via cookies and similar technologies (see Section 6).
- Marketing and advertising identifiers: where you consent, identifiers used by advertising and analytics partners (including the Meta/Facebook pixel).
3. How we use your information, and our legal bases (GDPR)
Where the EU/UK GDPR applies, we rely on the following legal bases:
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Processing and fulfilling your order; customer service | Performance of a contract |
| Age verification and refusing unlawful sales | Legal obligation / legitimate interests |
| Fraud prevention and securing the Website | Legitimate interests |
| Non-essential cookies, tracking pixels, and marketing | Consent |
| Email marketing to existing customers about similar products | Legitimate interests (with opt-out) or consent, as required locally |
| Complying with tax, customs, and other legal duties | Legal obligation |
You may withdraw consent at any time without affecting processing already carried out.
4. Cookies and tracking technologies
We use essential cookies (required for the Website to function) and, only with your consent, non-essential cookies and tracking technologies including analytics and the Meta/Facebook advertising pixel.
Non-essential cookies and the advertising pixel do not load until you accept them through our cookie-consent banner. You can change or withdraw your choices at any time through the cookie settings link in the Website footer. Disabling cookies in your browser may affect Website functionality.
5. Who we share your information with
We share personal information only as needed:
- Payment processor: Paypal, which processes your payment data under its own privacy terms.
- Shipping and logistics carriers, to deliver your order.
- Suppliers / fulfillment partners, where an order ships directly from a brand partner.
- Advertising and analytics partners (including Meta), only where you have consented, to measure and deliver advertising.
- Professional advisers, tax/customs authorities, and law enforcement, where required by law.
We do not sell your personal information for money.
6. International transfers
We are based in the United States. If you are in the EU, UK, or another region, your information will be transferred to and processed in the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for these transfers. Contact us for details.
7. How long we keep your information
| Data | Retention period |
|---|---|
| Order and transaction records | As required by tax/accounting law (typically up to 7 years) |
| Account and contact details | While your account is active, then deleted or anonymized |
| Marketing data | Until you opt out or withdraw consent |
| Cookie/analytics data | Per the retention period set with each partner |
8. Your data-protection rights (GDPR / UK GDPR)
If the GDPR or UK GDPR applies to you, you have the right to:
- Access the personal data we hold about you;
- Rectify inaccurate or incomplete data;
- Erase your data (“right to be forgotten”);
- Restrict processing;
- Object to processing, including direct marketing and profiling;
- Data portability — receive your data in a portable format;
- Withdraw consent at any time; and
- Lodge a complaint with your local supervisory authority.
To exercise these rights, contact us at [PRIVACY CONTACT EMAIL] or via our EU/UK representative.
9. California privacy rights (CCPA / CPRA)
If you are a California resident:
- Notice at collection: we collect the categories of personal information described in Section 2 for the purposes in Section 3.
- Categories of personal information we collect include identifiers, commercial information (purchases), internet activity, and inferences drawn for advertising.
- “Do Not Sell or Share My Personal Information”: we use advertising technologies (including the Meta pixel) that may constitute “sharing” of personal information for cross-context behavioral advertising under the CPRA. You can opt out using the “Do Not Sell or Share My Personal Information” link in our footer, or by rejecting advertising cookies in our consent banner.
- Your rights: to know, access, delete, correct, and to opt out of sale/sharing. We will not discriminate against you for exercising these rights.
To exercise these rights, contact us via our contact form
10. Children
The Website is intended for adults. We do not knowingly collect personal information from anyone under 18. Purchases require age verification at checkout.
11. Data security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. Changes to this Policy
We may update this Policy from time to time. The “Last updated” date reflects the latest version. Material changes will be posted on this page.
13. Contact us
Questions or requests via our contact form · +1 509 768-2249 · 30 N Gould St Ste N Sheridan, WY 82801